Case Study: iúnigo strengthens digital culture and employee engagement with StarMeUp

iúnigo - Customer Case Study

iúnigo, a digitally native car insurer, sought to build and maintain a strong, people-centric organizational culture, especially when the COVID-19 pandemic forced a sudden shift to remote work. The challenge was to prevent a breakdown in communication and morale, avoiding trends like "quiet quitting," by finding a way to keep employees engaged and connected from a distance. To achieve this, the vendor StarMeUp provided its platform for employee recognition and feedback.

StarMeUp's solution enabled iúnigo to digitally reinforce its culture through spontaneous recognition and its "Wow! Moments" initiative. The platform provided a space for employees to stay motivated and collaborate, which became critical during quarantine. The results were highly measurable: employee participation on StarMeUp reached a record high in April 2020, and the use of its performance module, BetterMe, skyrocketed. StarMeUp helped iúnigo not only survive the crisis but thrive, with the company reporting a minimal operational impact and a spike in employee engagement.

iúnigo

Malia Cara

People Manager