Case Study: Banco Galicia achieves a stronger employee experience and better customer outcomes with StarMeUp

Banco Galicia - Customer Case Study

Banco Galicia, a major Argentine bank, faced the challenge of navigating a severe economic recession while striving to maintain its leadership position and customer satisfaction. To address this, the bank's leadership decided to transform its internal culture, believing that focusing on employee experience was the most effective way to improve customer experiences. They partnered with the vendor StarMeUp and implemented its StarMeUp OS platform as the technological backbone for this cultural initiative.

The solution from StarMeUp, along with its BetterMe platform, provided digital tools to foster continuous dialogue, peer recognition, and constructive feedback among the bank's 7,000 employees. This created a virtuous circle where motivated employees established stronger emotional connections with customers. The measurable results were significant: Banco Galicia was named the number one place to work in Argentina for three consecutive years and reported a 41.2% return on equity, outperforming the system average. StarMeUp's technology was central to measuring and leveraging this cultural transformation.

Banco Galicia

Rafael Bergés

Chief Human Resources Manager