Case Study: Two Way Media boosts player retention and F2P monetization with Starloop Studios

Two Way Media launches Lingo in September 2021 with Starloop Studios

Two Way Media sought to develop a mobile game based on a renowned IP, aiming to launch an officially licensed word game that was promoted on UK television. They partnered with Starloop Studios for full-cycle game production to create a compelling free-to-play title with strong monetization and player retention.

Starloop Studios developed "Lingo: Guess the Word" using Unity, delivering outstanding UI/UX and 2D art. The solution included an integrated free-to-play monetization model and additional content to boost engagement. The game was successfully released on iOS and Android in September 2021.

Two Way Media