Case Study: Briggs & Stratton Racing boosts fan engagement with Starkmedia's mobile-optimized Lid Wars contest

Briggs & Stratton Racing drives 50,000 votes with Starkmedia

Starkmedia partnered with Briggs & Stratton Racing to develop an interactive online competition called Lid Wars. The challenge was to create a mobile-optimized platform that would engage the racing team's fanbase and amplify brand loyalty through a unique contest experience.

The solution was a custom-developed website that managed contestant registration, fan voting, and showcased racer bios with 360-degree image views. The implemented solution by Starkmedia was highly successful, generating significant fan engagement with nearly 50,000 votes cast across five rounds of competition involving over 100 racers.

Briggs & Stratton Racing