Case Study: Avantax boosts lead generation with Starkmedia’s Drupal web development and design

Avantax boosts lead capture with Starkmedia via Salesforce Marketing Cloud integration

The customer Avantax required a website revamp to better target their key demographic of specialized financial professionals. Their previous site had a broad focus that did not effectively appeal to this specific audience. The vendor Starkmedia was engaged for a Drupal web development and design solution to refine messaging and improve lead generation.

Starkmedia implemented a tailored Drupal website with enhanced navigation and content aligned to specific audience segments. The solution integrated clear calls to action, customized contact forms, and Salesforce Marketing Cloud for optimized lead capture. Starkmedia delivered an aesthetically pleasing, user-friendly site that supports Avantax's business objectives and enhances customer acquisition.

Avantax