Case Study: Omnicom builds a new digital media agency brand with Starfish

Omnicom launches Hearts & Science with Starfish's 15+ years of branding expertise

The customer, Omnicom, a global communications holding company, faced the challenge of launching a new digital media agency and needed a complete branding solution. They engaged the vendor Starfish to develop the new entity's brand name, strategy, visual identity, and supporting communications.

Starfish developed the name "Hearts & Science" to reflect the new agency's core philosophy of using data for personalization to build meaningful relationships between brands and people. The vendor created the full brand identity, voice, and a supporting website and film to launch the new agency within Omnicom's portfolio.

Omnicom