Case Study: WMAC - APA boosts member engagement and event attendance with StarChapter

WMAC – APA - Customer Case Study

The Washington Metropolitan Area Chapter of the American Payroll Association (WMAC‑APA) is a 34‑year local leader in payroll education, running chapter meetings, a CPP/FPC study group, and regional conference affiliations. Their challenge was boosting engagement among both members and non‑members, increasing event attendance, and demonstrating clear membership value while managing outreach and event logistics.

WMAC‑APA used StarChapter to centralize communications and promotions—leveraging their website, targeted postal mailings from the Business Journal Book of Lists, social media, surveys, discounted meeting offers and incentive drawings—to attract participants. These tactics delivered measurable results: a standout September meeting that drew members and non‑members, stronger survey feedback, increased event participation, and ongoing program enhancements driven by a new Director of Membership and continued use of StarChapter tools.

WMAC – APA

Daniel Dycus

WMAC – APA