StarChapter
61 Case Studies
A StarChapter Case Study
Tucson Business Networking, founded by Stacy Fowler on July 1, 2017, connects Tucson-area professionals to help them grow their businesses. The group needed to quickly build membership and an effective online presence despite limited web experience, while creating events and processes that encourage real, repeat engagement rather than one-off attendance.
They combined a people-first event strategy — inviting, memorable monthly venues, focused networking (no raffles), an affordable $100 join fee, and continual feedback-driven improvements — with StarChapter’s affordable, easy-to-use website tools (member forums, classifieds, event management). The result: rapid membership growth, a 2018 Arizona Daily Star Readers’ Choice Award for Best Networking Group, 300+ attendees at their holiday gala with strong return rates (about 75% of first-time visitors), and ongoing month-to-month expansion.
Stacy Fowler
Founder