Case Study: The Northern Virginia Apartment Association achieves 40% cost savings and streamlined membership engagement with StarChapter

The Northern Virginia Apartment Association - Customer Case Study

The Northern Virginia Apartment Association (NVAA) is a 65+-year-old trade group that provides advocacy, education and networking for the multifamily housing industry. In 2020 a new executive director and the COVID-19 shutdown forced NVAA to pivot from in-person engagement to virtual events, while also trying to maintain member outreach, bring in new members and modernize chapter management.

By migrating to StarChapter NVAA streamlined event registration and pricing, added coupon codes for sponsor promotions, switched to a lower‑fee credit card processor, sold sponsorships online, and improved its member directory, website control and social media. The changes cut platform costs by about 40% (with further savings when billed annually), increased communication and engagement, supported virtual events that drew nearly 200 attendees and a Golf Classic that doubled prior revenue, and helped recruit roughly 20 new members—plus the association praises StarChapter’s customer service.

The Northern Virginia Apartment Association