Case Study: Southeastern CMSA achieves increased member engagement and community presence with StarChapter

Southeastern CMSA - Customer Case Study

Southeastern CMSA, a Fayetteville chapter serving 800+ case management professionals, needed to increase member engagement, attract younger professionals and community partners, and modernize its events while maintaining educational value. The chapter’s challenge was onboarding and retaining new members, boosting participation at meetings, and raising its public profile.

They combined personal outreach (calls, emails, welcome letters), opened board meetings to members, partnered with other organizations, and refreshed programming into fun-but-educational activities while centralizing communications on StarChapter. The approach—plus hiring a conference planner and using peer chapter best practices—led to noticeably higher attendance (e.g., the popular Wine, Create & Paint event), broader demographic participation, stronger community visibility, and improved member involvement.

Southeastern CMSA

Sonya Rowe

Past President