Case Study: South Atlanta Association of Health Underwriters (SAAHU) achieves streamlined registration and improved member engagement with StarChapter

South Atlanta Association of Heath Underwriters (SAAHU) - Customer Case Study

South Atlanta Association of Health Underwriters (SAAHU), a local chapter of the National Association of Health Underwriters, aimed to boost membership, engagement, and the value of meetings while streamlining administrative tasks. Their challenge was attracting nonmembers to events, delivering fresh, relevant programming, and improving registration and communications.

SAAHU implemented a hospitality-focused strategy—encouraging members to bring guests with incentives, forming a hospitality committee, hosting events like a charitable Christmas cocktail party, and adopting ideas from other chapters—while using StarChapter to manage registration and communications. The approach drove measurable results: six new members, a successful fundraising event that raised over $500, increased vendor and broker participation, and more efficient event administration and outreach.

South Atlanta Association of Health Underwriters (SAAHU)

Donna Hill

Board Treasurer