Case Study: SMPS Chicago achieves improved member engagement and record event attendance with StarChapter

SMPS Chicago - Customer Case Study

StarChapter partnered with SMPS Chicago, the local chapter of the Society for Marketing Professional Services, to tackle the twin challenges of turning new members into active participants and streamlining chapter operations. The chapter needed better outreach, more effective event management, and consistent board communication to boost attendance and member value.

By using StarChapter’s tools for automated welcome emails, member outreach tracking, member-only events, and seamless online registration and communications, SMPS Chicago simplified administration and adjusted outreach in real time. The chapter saw measurable gains—record event attendance (105 at a joint program), faster responses, smoother registration, stronger board coordination, and noticeably higher member engagement, helping make it one of the chapter’s best years.

SMPS Chicago

Anne Kulick

Communications Director