Case Study: SHRM Evansville achieves 20% membership growth and streamlined event management with StarChapter

SHRM Evansville - Customer Case Study

SHRM Evansville (EAHRA), a local SHRM chapter, needed to grow membership, boost engagement and streamline event and volunteer management while continuing to deliver timely professional development. The chapter faced the twin challenges of recruiting new members, keeping existing members involved through monthly meetings and signature events, and simplifying administrative work for volunteer leaders.

EAHRA ran a targeted referral campaign, “New Member Feeding Frenzy,” expanded its popular spring seminar with a keynote and vendor fair, and maintained regular monthly programming to drive value. Using StarChapter for online event registration, flexible payments, focused communications and reporting made administration faster and simpler. The results: membership rose more than 20%, stronger event attendance and community partnerships, easier volunteer administration, and sustained momentum for future growth.

SHRM Evansville

BethAnn Langlois

SHRM Evansville