Case Study: SGMP Rocket City Alabama Chapter achieves increased member engagement and fundraising success with StarChapter

SGMP Rocket City Alabama Chapter - Customer Case Study

Rocket City SGMP, the Alabama chapter of the Society of Government Meeting Professionals, supports planners and suppliers across the state by sharing education and networking opportunities. Their recent challenges were keeping members engaged, managing volunteer turnover as leaders moved on, and expanding participation—particularly among protocol personnel at Redstone Arsenal—to maintain a viable, valuable chapter.

They addressed this by actively recruiting volunteers into visible roles (for example helping run check‑ins at the Von Braun Civic Center), adopting event formats and fundraising ideas learned at the National Education Conference (notably a successful “Wine Pull”), and using chapter management tools to coordinate activities. The results include consistently strong event turnout, deeper member relationships, more practical networking between suppliers and government personnel, a $400+ fundraising success, and a clearer plan to regroup and broaden engagement this year.

SGMP Rocket City Alabama Chapter

Jennifer Middleton

SGMP Rocket City Alabama Chapter