Case Study: SGMP Michigan achieves higher member engagement and increased sponsorship revenue with StarChapter

SGMP Michigan - Customer Case Study

SGMP Michigan is a volunteer-led chapter of the Society of Government Meeting Professionals focused on education, networking and producing member-driven events. Their challenges included recruiting and mentoring new board members, boosting member engagement, and increasing non-dues revenue through sponsorships and advertising while streamlining administrative work across a volunteer team.

By centralizing communications, attendance tracking and event ordering on the StarChapter platform, SGMP Michigan simplified registration, created reusable email templates, and packaged sponsorship/advertising bundles to make budgeting and ROI clear for suppliers. The chapter used committee leadership and membership drives to grow volunteer involvement, ran sponsored events like the Annual Road Rally and Wine Wall (raising about $1,000 per Wine Wall), and leveraged StarChapter reporting to demonstrate sponsor value—resulting in higher engagement, smoother administration and stronger fundraising.

SGMP Michigan