Case Study: IREM Georgia achieves increased member engagement and streamlined membership management with StarChapter

IREM Georgia - Customer Case Study

IREM Georgia, a state chapter of the Institute of Real Estate Management, faced the challenge of boosting member engagement, reactivating lapsed members, increasing event attendance, and better communicating the chapter’s value compared with competitors — all while modernizing operations and creating a centralized, mobile-friendly experience for members and sponsors.

They combined StarChapter’s “one‑stop” platform for event promotion, registration, payments, and sponsor visibility with a “get personal” outreach strategy (phone calls, targeted emails and “plus one” invites), plus high‑impact events like the Mastering the Art of Business conference. The result was stronger member engagement and recruitment, improved sponsor retention, streamlined administration, and renewed chapter leadership momentum with plans for a mobile app to sustain growth.

IREM Georgia

Deborah Westphal

Executive and School Director