Case Study: GBTA Austin achieves stronger member engagement and streamlined communication with StarChapter

GBTA Austin - Customer Case Study

GBTA Austin, the local chapter of the Global Business Travel Association, needed a better way to engage members year‑round, increase event impact and demonstrate clear ROI. Although they emphasized content and education via their website and social media, they struggled to communicate consistently outside monthly meetings and to organize volunteer involvement and committee recruitment.

By adopting StarChapter as a one‑stop communications and website platform, the chapter standardized its online presence, ran surveys and targeted newsletters, and simplified committee sign‑ups and event promotion. The result was streamlined outreach and higher engagement—95% of attendees said a June meeting exceeded expectations—and content sharing with other chapters (used at Texas Education Day for 200+ professionals), driving stronger member involvement and clearer ROI.

GBTA Austin

John Hampton

President