StarChapter
61 Case Studies
A StarChapter Case Study
The Case Management Society of America Chesapeake (CMSA Chesapeake) is the regional chapter serving nurses, social workers and allied healthcare professionals around the Chesapeake Bay and Baltimore area. Facing the twin challenges of growing and engaging membership, managing registrations and payments for frequent education meetings and an annual conference, and improving communication and volunteer processes, the chapter needed a more efficient, centralized way to run operations and reach both members and prospects.
By adopting StarChapter’s platform for member importing, targeted email campaigns, newsletters, online registration/payments, surveys and nominations, CMSA Chesapeake streamlined administration and outreach. The result: membership growth to more than 150 members, a 20% increase in their email base over two years, near-100% meeting payment rates, an award-winning newsletter, increased nominations and easier CEU delivery—boosting engagement and operational efficiency across the chapter.