Case Study: AAF Cincinnati streamlines chapter management, boosts volunteer engagement and grows non-dues revenue with StarChapter

AAF Cincinnati - Customer Case Study

AAF Cincinnati, a local chapter of the American Advertising Federation, faced the common chapter-management challenges of recruiting qualified board volunteers, increasing member engagement, and finding non-dues revenue—all while juggling the technical headaches of running a website and maintaining a consistent brand. Attendance at some events and conversions from casual prospects were below expectations, and leadership wanted a more methodical approach to nominating and retaining volunteers.

By adopting StarChapter, the chapter simplified website updates, ensured consistent messaging, and gained responsive support that removed technical friction. That freed staff to focus on programming and recruitment—running memorable events like targeted luncheons, refining board selection with a consultant, and trialing paid job postings on their site (which generated $600 in six months). The result: stronger branding, smoother operations, improved volunteer recruitment, and new non-dues revenue opportunities.

AAF Cincinnati

Judy Thompson

AAF Cincinnati