Case Study: AAF Baltimore achieves centralized membership management and streamlined engagement with StarChapter

AAF Baltimore - Customer Case Study

AAF Baltimore, part of the American Advertising Federation since 1918, works to support the city’s advertising community through education, networking and advocacy. Facing fragmented processes for membership outreach and operations—relying on spreadsheets and multiple third‑party tools—the chapter needed a way to centralize member engagement, event management and communications while making it easier for board volunteers to update content and run programs.

By adopting StarChapter’s CMS–CRM hybrid, AAF Baltimore consolidated event registration, communications and member data into a single administrative platform and launched a multi‑user website with flexible templates. The change streamlined workflows, sped up content updates, enabled personalized onboarding and targeted outreach, and freed volunteers to focus on programming and member value rather than manual administration.

AAF Baltimore