Case Study: Zencity sources 50% of cold meetings with Starbridge

Zencity sources 50% of cold meetings with Starbridge

Zencity, a company that helps local governments understand resident sentiment, faced a challenge in identifying the right sales opportunities. Their enterprise sales team relied on inefficient manual research and Google Alerts, which often surfaced signals too late and required sifting through noise. This process wasted valuable time that could have been spent engaging with prospects showing real demand for their solutions.

By implementing Starbridge, Zencity gained a streamlined solution for identifying high-intent accounts. Starbridge's platform provided buying signals and account enrichment, allowing the sales team to move from research to targeted outreach in seconds instead of 30 minutes. This efficiency saved over an hour per day and resulted in warmer, more relevant conversations. The solution was highly effective, with Starbridge directly sourcing 50% of the team's cold meetings and enabling a 100% success rate for in-person meeting conversions based on the provided data.

Zencity