Case Study: Upciti cuts go-to-market research by 75% with Starbridge

Upciti cuts go-to-market research by 75% with Starbridge

Upciti, an early-stage company providing privacy-by-design sensors for city intelligence, faced a significant challenge in targeting the right US cities for its market entry. Their product required a multi-signal overlap of specific urban issues, making manual research across thousands of cities impossible. To solve this, they turned to Starbridge and its Vendor Spend Intelligence, RFP Finder & Writer, and Early Buying Signals features.

Starbridge implemented a solution that included building a custom account score around privacy signals. This compressed Upciti's go-to-market research timeline from 3-6 months down to 6-8 weeks, a 75% reduction. With Starbridge, the sales team could now approach every city conversation with deep, accurate knowledge of their priorities, enabling a signal-driven workflow.

Upciti