Case Study: Kaizen Labs increases quota attainment by 20% with Starbridge

Kaizen Labs increases quota attainment by 20% with Starbridge

Kaizen Labs, a company that partners with local governments to modernize their operational systems, faced a challenge in scaling its outbound sales efforts. Its BDR team was hindered by outdated contact data, a lack of buying signal filtering, and manual research processes, which created noise and slowed down pipeline generation. To address this, Kaizen Labs turned to the vendor Starbridge for its platform featuring Early Buying Signals and Contact & Account Enrichment.

Starbridge provided a solution by enabling the team to build targeted account lists with multiple high-quality contacts and receive vetted, ICP-aligned buying signals directly in Slack. This equipped reps with precise context for their outreach. The implementation resulted in a 50% increase in weekly warm buying signals and an estimated 10 to 20% lift in monthly quota attainment for reps, while also saving them several hours of manual research each week.

Kaizen Labs