Case Study: Gravyty achieves 20% more demos and 2.3x buying committee coverage with Starbridge

Gravyty books 20% more demos with Starbridge

Gravyty, an AI-powered engagement and fundraising platform for higher education, faced challenges with inaccurate data after several company mergers. Its existing lead generation platform underperformed, forcing sales teams to manually hunt for contacts and creating pipeline delays. Gravyty needed a better way to identify stakeholders and understand institutional priorities, so it turned to the vendor Starbridge for a solution.

Using Starbridge for account enrichment and contact discovery, Gravyty significantly increased its buying committee coverage from 10 to over 23 contacts per institution. The solution also provided crucial buying signals from public meetings, allowing for targeted outreach based on real institutional challenges. With Starbridge, Gravyty booked 20% more demos compared to traditional methods and transformed previously unworkable accounts into viable targets.

Gravyty