Case Study: GovWell sources 15% of qualified pipeline with Starbridge

GovWell sources 15% of qualified pipeline with Starbridge

GovWell, a company that provides an AI-native permitting and licensing platform for local governments, faced the challenge of cutting through the noise to identify and reach municipalities actively discussing modernization. It was difficult for them to find the right prospects at the right time and stand out to public-sector buyers. They turned to Starbridge and its platform for a solution.

Starbridge provided GovWell with actionable buying signals by monitoring public government discussions, which the entire go-to-market team used for targeted outreach and marketing. The results were immediate and significant; within the first week, Starbridge helped book five meetings. The platform now consistently generates over two new leads per week and directly sources 15% of GovWell's qualified pipeline.

GovWell