Case Study: GovWell books 5 meetings in a week with Starbridge

GovWell Builds Intent-Based Outbound with Starbridge

Govwell, a company that partners with state and local governments to modernize procurement, faced significant challenges with its outbound sales efforts. The manual process of researching accounts made it difficult to identify the right contacts and buying signals, causing the team to miss key opportunities and react too late to RFPs. To address this, they turned to the vendor Starbridge for a solution.

Starbridge provided Govwell with real-time government buying signals and verified contact data, enabling a new intent-driven outbound sales motion. The impact was immediate; within the first week of using Starbridge, Govwell booked five meetings directly from its signals. The solution provided by Starbridge gave the team a repeatable process to engage decision-makers earlier and get ahead of competitive cycles.

GovWell

Shane Lieberman

Head of Business Development