Case Study: Trentham Gardens boosts visitor engagement with Starbots Creative

Trentham Gardens boosts engagement across online and off-line marketing with Starbots Creative

Trentham Gardens, an award-winning destination in Stoke-on-Trent, sought to increase visitor engagement by better integrating its physical and digital marketing touchpoints. The challenge involved modernizing on-site interpretive signage across the estate and overhauling its email marketing to be more effective. They enlisted the strategic and creative marketing agency Starbots Creative for experience design, content, and email marketing services.

Starbots Creative implemented a cohesive visual and content strategy for signage, creating themed boards with QR codes for deeper engagement and redesigning specific areas like the wildlife hide and Barefoot Walk. For email marketing, they refreshed the design and copy to be more upbeat and actionable, aligning with the brand's tone. Starbots Creative delivered a transformed customer experience, with the client reporting excellent feedback from visitors and stakeholders and an email system geared to increase ticket and membership uptake.

Trentham Gardens