Case Study: Higher Horizons engages Gen Z with a contemporary visual identity and digital presence with Starbots Creative

Higher Horizons boosts web goal conversions by 200% with Starbots Creative

Higher Horizons, a program delivering free higher education outreach to young people, faced the challenge of developing a brand identity that could effectively engage its primary audience of late Gen Z youth, as well as secondary audiences of parents and teachers. They partnered with the strategic and creative marketing agency Starbots Creative for research, brand identity, strategy, and website redevelopment to create a contemporary visual style that would resonate across these groups.

Starbots Creative designed a flexible brand identity for Higher Horizons, which included a symbolic logo, audience-specific sub-brand colors, and easy-to-digest infographics to simplify complex information. They also redeveloped the website for improved user experience and later elevated the program's social media presence with a refreshed style to better resonate with Gen Z. This work led to a significant measurable impact, including a 200% increase in web goal conversions and helping 48.31% of engaged learners progress to higher education, a rate higher than both the national and regional averages.

Higher Horizons