Case Study: Conpend strengthens trade finance branding and pipeline with Starbots Creative

Conpend uses Starbots Creative to turn insights from 40+ banks into pipeline

Conpend, a pioneer in Trade Finance AI, faced a challenge where its brand no longer reflected the maturity of its business or the commercial value of its technology for its major bank clients. The company engaged Starbots Creative with a clear commercial brief to evolve its brand, sharpen the positioning of its flagship product tradeAI, and create a stronger link between marketing and pipeline growth.

Starbots Creative worked to evolve Conpend's brand from the positioning up, refining messaging and creating a more distinctive visual identity system with a new design language and strapline. The solution included a research-led marketing campaign, "Fixing the Trade Finance Value Leak," and targeted activation to convert awareness into qualified opportunities. The evolved brand provided a stronger market platform, with positive internal feedback confirming the new positioning was doing meaningful commercial work for Conpend.

Conpend