Case Study: Cheshire & Merseyside Cancer Alliance boosts screening uptake with Starbots Creative's social content strategy

Cheshire & Merseyside Cancer Alliance reaches 158k+ people with Starbots Creative

The Cheshire & Merseyside Cancer Alliance faced the challenge of reaching key audience segments with vital cancer screening information on social media to increase appointment uptake. They partnered with Starbots Creative for a comprehensive solution involving content strategy, branding, and digital marketing services to break down barriers and provide educational content from a trustworthy source.

Starbots Creative developed a multi-channel content strategy and a 6-month delivery plan, which included project branding and targeted social media assets. Their approach focused on positive, engaging content rather than scaremongering, utilizing platforms like Facebook, Instagram, and TikTok. The solution successfully reached over 158,000 people through a mix of organic posts and paid social ads, effectively promoting screening initiatives and vaccines.

Cheshire & Merseyside Cancer Alliance