Case Study: Bangor University boosts recruitment engagement with Starbots Creative

Bangor University drives recruitment campaigns across 3 cycles with Starbots Creative

Bangor University needed to engage and connect with its core target audience of Gen Z to increase awareness, applications, and open day attendance amidst a competitive digital landscape. The university partnered with Starbots Creative to produce a new creative campaign concept for its 2023 recruitment cycle.

Starbots Creative developed a multi-platform campaign with messaging focused on empowerment, vibrant student life, and community. The solution used targeted imagery and a unique color-coded visual style for different recruitment phases, creating assets for platforms like TikTok and YouTube to make the audience stop, engage, and act. The vendor delivered a fantastic concept that successfully inspired young people to explore higher education at Bangor University.

Bangor University