Case Study: Rackspace Technology amplifies sector media reach with Stanton & Company

Rackspace Technology breaks into new sectors with Stanton using survey insights from 1,870 IT leaders

Rackspace Technology, a leading end-to-end multicloud technology services company, had a challenge extending the reach of its proprietary quarterly survey data. While the research garnered attention in technology trade media, the company wanted to break into its numerous vertical sectors. Vendor Stanton & Company was engaged to leverage this survey data to drive a broader media dialogue.

Stanton analyzed the coverage and developed a new strategy to break the broad survey into sector-specific findings. The vendor created targeted outreach campaigns for verticals like financial services, government, manufacturing, retail, and healthcare, providing media outlets with highly relevant insights. This solution enabled Rackspace Technology to break into trade media across multiple sectors and directly reach key influencers and business decision makers in its priority industries.

Rackspace Technology