Case Study: ArcLight Capital Partners boosts profile and engagement with Stanton & Company

ArcLight Capital Partners earns 100+ articles in 6 months with Stanton & Company

ArcLight Capital Partners, a private equity energy infrastructure investor, faced the challenge of raising its profile in the highly competitive financial industry. The firm needed to expand its presence in earned and social media to enhance brand visibility and establish itself as a thought leader. To address this, it engaged the vendor Stanton & Company for a comprehensive public relations and marketing campaign.

Stanton implemented an integrated solution that targeted key media figures and enhanced ArcLight's LinkedIn strategy. The results were impressive, with Stanton securing over 100 articles in top-tier outlets and arranging commentary opportunities for executives. On social media, targeted content generated 1,700 engagements and drove 800 website visits, significantly increasing the firm's exposure and establishing its leadership reputation.

ArcLight Capital Partners