Case Study: World Thrombosis Day raises global thrombosis awareness with Stanton Communications

WorldThrombosisDay.org drives 5 billion media impressions with Stanton Communications

The customer WorldThrombosisDay.org, a leading global health awareness campaign, faced the challenge of increasing public understanding of thrombosis, the world's leading cause of preventable death, which is often misdiagnosed. Their goal was to reach five billion media impressions worldwide to educate on its signs, symptoms, and risk factors. They enlisted vendor Stanton Communications for a public relations campaign.

Stanton Communications implemented a year-long, multi-faceted PR solution that included media outreach, building illuminations, strategic partnerships, influencer marketing, and new platforms like Reddit AMAs and podcasts. The vendor's campaign dramatically exceeded its goal, generating well over five billion media impressions and more than 950 placements in top-tier global publications. The results also included significant awareness through major landmark lightings and highly successful engagements on social media and digital forums.

WorldThrombosisDay.org (World Thrombosis Day)