Case Study: The Comité Champagne educates U.S. consumers and protects the Champagne appellation with Stanton Communications

The Comité Champagne educates hundreds of wine professionals with Stanton Communications

The Comité Champagne, the trade association for the Champagne region's producers, faced the challenge of deepening engagement and education about its wines in the United States while also protecting the Champagne name from widespread misuse. Stanton Communications was engaged to serve as the Bureau du Champagne, USA, to address these needs.

Stanton Communications implemented a solution that combined direct educational outreach with vigilant trademark protection. The agency provided resources, master classes, and trips to the region for wine professionals while actively tracking and addressing misuse of the Champagne name on non-compliant products. As a result, Stanton educates hundreds of professionals annually, fosters key partnerships with wine schools, and successfully combats misuse, thereby protecting the appellation's integrity.

The Comité Champagne