Case Study: Live! Casino & Hotel Maryland launches Maryland’s #1 sportsbook with Stanton Communications

Live! Casino & Hotel Maryland launches Maryland’s #1 sportsbook with Stanton Communications and earns 17+ million impressions

Live! Casino & Hotel Maryland, the state's top tourist destination, faced the challenge of launching its FanDuel sportsbook in a newly legalized and highly competitive market. The primary goals were to establish the property as the leading thought leader in gaming and to position its sportsbook as the most fan-focused operation outside of Las Vegas. A significant hurdle was the unknown official launch date, which complicated planning. Vendor Stanton Communications provided a solution using its expertise in creative, media relations, and thought leadership.

Stanton Communications meticulously planned a high-profile launch event with celebrities, elected officials, and a ceremonial first bet, all while preparing for a fast-paced turnaround. The solution generated nearly 17 million media impressions and resulted in the most well-attended sportsbook launch in the state. The efforts successfully positioned the Live! FanDuel sportsbook to earn and maintain its status as the #1 sportsbook in Maryland every month since its launch.

Live! Casino & Hotel Maryland