Case Study: Azra Games Streamlines Investor Updates with Standard Metrics

Azra Games - Customer Case Study

Azra Games, a startup game studio, needed a better way to keep investors informed on a regular basis. Their team relied on a Word template, Slack-based collaboration, and manual logins to accounting and banking systems, which made investor updates time-consuming, inefficient, and prone to versioning and data accuracy concerns. They turned to Standard Metrics to simplify their investor relations process.

With Standard Metrics, Azra Games used a drag-and-drop report builder and centralized data from prior investor requests to create and send polished updates without formatting issues or duplicate versions. The company started sharing monthly updates not only with investors, but also with advisors, employees, and potential investors. Standard Metrics helped Azra Games save 5+ hours per month, eliminate outdated-data and formatting issues, and improve confidence, transparency, and internal alignment.

Azra Games