Case Study: HeadCount simplifies Gen Z voting journeys with Standard Beagle Studio

HeadCount boosts voting task completion with Standard Beagle Studio: 100% of users finished core journeys

Headcount, a national nonprofit dedicated to civic engagement, partnered with Standard Beagle Studio to address a major challenge on their website. Young voters, their primary audience, found the mobile experience cluttered and overwhelming, making it difficult to quickly answer basic voting questions like how to register or vote in their state.

Standard Beagle Studio implemented a research-driven civic engagement UX solution, redesigning the site around clear, color-coded user journeys. The resulting mobile-first design was iteratively tested and validated with young voters. Usability testing showed that all participants could immediately identify key calls to action and successfully navigate core voting tasks without assistance, significantly reducing cognitive load and friction.

HeadCount