Case Study: Austin PBS achieves a unified digital experience with Standard Beagle Studio

Austin PBS unifies digital properties in 2 months with Standard Beagle Studio

Austin PBS, a non-profit public television station, faced a challenge due to a lack of cohesion between its various digital properties. Following updates to its physical space and leadership, the station needed a new digital strategy to bridge the gaps between its channels and better showcase its diverse content. To address this, they engaged Standard Beagle Studio for a public media digital strategy.

Standard Beagle Studio implemented a unified media digital strategy. Their recommendations included creating comprehensive Culture and Style Guidebooks, uniting all websites under a single CMS, and proposing a content recommendation engine to improve discoverability. As a result of this strategy work, Austin PBS asked Standard Beagle to re-imagine its home page, leading to a more streamlined digital presence.

Austin PBS