Case Study: Glasgow Distillery Company achieves bold shelf standout with Stand

The Glasgow Distillery Company gets Malt Riot picked up by Tesco nationwide with Stand

The Glasgow Distillery Company required a bold and memorable brand identity for its first blended malt whisky. The vendor, Stand, was engaged to provide strategic branding and packaging services to meet this challenge.

Stand developed an emotive brand by drawing on Glasgow’s rebellious history, specifically the 1725 Malt Riots, crafting the tagline "Stand up for the good stuff." The solution included distinctive typography, illustration, and a vibrant color palette. The resulting brand achieved significant shelf standout and was quickly picked up by the national retailer Tesco for widespread distribution, a clear indicator of its market success.

The Glasgow Distillery Company