Case Study: Glasgow Distillery Company creates a standout spiced rum brand with Stand

The Glasgow Distillery Company builds Banditti Club Spiced Rum with Stand in 3 decades of spirits expertise

The Glasgow Distillery Company, a spirits producer, faced the challenge of launching a spiced rum in a market saturated with sailor and pirate clichés. They partnered with the vendor Stand for strategy, branding, and packaging services to develop an authentic identity that would stand out.

Stand developed a unique brand story rooted in Glasgow's history, creating the 'Banditti Club' narrative about rebellious local rogues. This solution included a distinctive brand identity and bottle design, featuring illustrations by artist TIMBER! to ensure the product was boldly positioned in the competitive marketplace. The vendor Stand successfully delivered a groundbreaking brand that broke from category conventions.

The Glasgow Distillery Company