Case Study: MARCH achieves unified brand growth with Stand

March boosts EBITDA 20% in first year post-rebrand with Stand

The customer, March, was a UK-based engineering group formed from several siloed companies that struggled to cross-sell services and unlock its full potential for growth. The vendor, Stand, was engaged to provide brand, strategy, naming, and identity services to unify the business under a single brand.

Stand developed a new brand strategy and renamed the group March to imply unified forward motion, built around a clear purpose of 'engineering progress'. This repositioning elevated the company's market standing and resulted in a 20% rise in EBITDA in the first year post-rebrand. Crucially, the rebrand led to a successful investor exit just three weeks after launch, a deal later recognized as Private Equity/Venture Capital Deal of the Year.

March