Case Study: Interpol creates a powerful General Assembly brand with Stand

Interpol creates 2024 General Assembly brand for 196 member countries with Stand

interpol, the world's largest police organization, faced the challenge of creating a brand identity for its 2024 General Assembly hosted by the UK. The goal was to highlight the unique collaborative structure of UK policing. Stand was engaged to provide branding, event, logo, and identity services for this flagship event.

Stand designed a unique marque connected to the Union Jack, built on themes of collaboration and strength in numbers. The solution went beyond a logo, translating into a whole design system with graphic 'shards' that could be deconstructed for dynamic visuals. Stand delivered a coherent suite of assets that received high-level praise for its strength, including from the UK Prime Minister and Home Secretary.

interpol