Case Study: Glasgow Prestwick Airport revitalizes its brand and staff confidence with Stand

Glasgow Prestwick Airport boosts visitor experience 61.5% with Stand

Glasgow Prestwick Airport required a crucial rebrand as its existing identity was universally despised, particularly by its own workforce, and was hindering efforts to attract new investment. The vendor Stand was engaged to provide branding, strategy, and identity services to reposition the airport and unify its business areas.

Stand developed a new identity inspired by Scottish textiles to reflect a professional, boutique experience centered on the movement of people and freight. They implemented this brand across signage, uniforms, advertising, and digital touchpoints. The rebrand by Stand revitalized the airport, building staff pride and new confidence. The measurable results included 61.5% of visitors reporting an improved travel experience, 54% agreeing their perception improved directly because of the rebrand, and 85% stating they would tell others about their positive experience.

Glasgow Prestwick Airport