Case Study: 5pm.co.uk creates a co-operative booking platform with Stand

5pm.co.uk launches Kooble with Stand

The vendor Stand worked with the customer 5pm.co.uk, a UK-based booking and travel platform, which sought to address the broken and unfair model of existing hospitality booking platforms. Their challenge was to develop and launch a new co-operative booking platform that would be owned by and give back to Scottish hospitality businesses.

Stand developed the Kooble brand identity by first conducting discovery research to position it as a challenger. The solution included devising the name, a strapline, key messaging, a human tone of voice, and a set of brand values. Stand then delivered a distinctive and forward-looking design to position Kooble as a better way to book. The vendor successfully created an eye-catching look and feel befitting an industry challenger brand.

5pm.co.uk