Case Study: MyDIGITAL and Cradle improve MYStartup adoption with Stampede

MyDIGITAL and Cradle boost MYStartup adoption in 4 months with Stampede

MyDIGITAL and Cradle, Government of Malaysia, engaged Stampede to address the low user adoption of their MYStartup platform, a key component of the national digital economy strategy. The platform, designed to connect founders, investors, and talent, was not meeting its engagement goals despite its potential, which posed a risk to Malaysia's ambitious digital transformation objectives.

Stampede implemented a comprehensive diagnostic approach that included service design strategy, user behavior research, and technical performance analysis. This solution connected user-level friction directly to national policy goals, providing an evidence-based roadmap for improvement. The immediate result was that the government agencies began implementing changes before the final report was complete, accelerating benefits to users and proving that government digital services can move quickly with the right insights from Stampede.