Stampede
27 Case Studies
A Stampede Case Study
The HMI Group of Hospitals, a provider with facilities across Singapore and Malaysia, faced the challenge of standing out in Southeast Asia's competitive healthcare market. They needed to move beyond basic digitization to reimagine the entire patient journey, forging genuine human connections in a digital space. To address this, they partnered with Stampede for a comprehensive digital transformation involving user research, prototyping, and user experience design.
Stampede implemented a two-part solution: a redesigned website and a companion patient app, both built on a robust, scalable design system. Their evidence-based approach focused on creating clarity and confidence for users, transforming the digital experience into an extension of care. The result was a platform that patients described as finally understanding their needs during vulnerable moments. The new design system also ensured a cohesive and unmistakably HMI identity across all current and future digital touchpoints as the group expands.