Case Study: Olipop boosts email campaign revenue and conversions with Stamped and Repeat

How Stamped Help Olipop Turn Email Campaigns Into a Retention Conversion Point

Olipop, a brand focused on creating a healthy soda alternative, sought a balanced marketing approach that educated customers without constant hard selling. Their challenge was to incorporate effective reordering options into their email campaigns without compromising the customer experience. They partnered with Stamped, utilizing its Repeat reorder service, to seamlessly integrate purchasing opportunities into their communication.

Stamped's solution allowed Olipop to implement three key tactics in their emails: unobtrusive banners, secondary CTAs, and primary CTAs, all linking to personalized Repeat reorder carts. This strategy made it easy for inspired customers to purchase instantly from any email. The results for Olipop were significant, as these Stamped-powered campaigns generated a 6.9x higher revenue per session, a 4.9x increase in conversion rate, and a 1.4x higher average order value compared to standard website traffic.

Olipop

Michelle Paulhus

Sr. Growth Marketing and Retention Manager