Case Study: PEScience achieves a 45% lift in AOV with Stamped

How Stamped Helped PEScience Drive a 45% Lift in AOV and Protect Their Margins

PEScience, a direct-to-consumer supplement brand, faced the challenge of protecting its profit margins while competing with the convenience of Amazon. Their highest margins came from their own DTC website, but many customers habitually shopped on Amazon despite identical pricing, costing PEScience approximately 20% in margin per order. Their challenge was to make their website more attractive without resorting to price competition.

The company partnered with Stamped to optimize its loyalty program. Following a Stamped study, PEScience shifted from offering fixed-dollar rewards to percentage-based discount rewards. This change, implemented by Stamped, successfully incentivized larger purchases, driving a 45% lift in average order value and a 10% lift in basket size. Consequently, PEScience now protects its margins, with the highest reward redemption being comparable to the margin of an Amazon sale.

PEScience

Josh Poole

Founder and CEO