Case Study: Dr. Squatch boosts 90-day repeat purchases with Stamped

How Stamped Helped Dr. Squatch Improve Direct Mail Performance

Dr. Squatch, a men's personal care brand, faced the challenge of re-engaging a large segment of customers who did not opt-in to or engage with email and SMS marketing. To reach this audience and recapture lost revenue, the team turned to Stamped and its Lifecycle product, specifically the Repeat service, to explore the potential of automated direct mail for improving repeat purchase rates.

Using Stamped's Repeat data to identify the optimal "Due to Replenish" moment for each customer, Dr. Squatch was able to automate highly personalized direct mail sends. This solution, which leveraged customer purchase history to determine the right timing for outreach, resulted in a 10% lift in the brand's key 90-day repeat purchase rate, proving the channel's effectiveness and delivering a significant return.

Dr. Squatch

Dejan Rankovic

Vice President of Growth